London Pubs Group

Campaign for Real Ale

Campaign for Real Ale

Swan & Sugar Loaf

1 Brighton Road,
South Croydon,
CR2 6EA

Although this pub is not a listed building it is on the London Regional Inventory and the description is as follows: “A real landmark hotel-cum-pub of 1896, dramatically designed for a fork in the road and dominated by three great, radiating gables. The architect was Alfred Board of Croydon and his clients the local brewers, Page and Overton, who finally ceased production in 1954. Their name is prominently displayed and they were no doubt well pleased with their mighty new pub. Back in 1896 there would have been numerous internal divisions. These have gone but the counter and rather plain bar-back are original. But what really makes the visit worthwhile is a rather later addition – the cosy, low snug at the rear dating from perhaps around 1910. It lies behind a wide opening above which are lovely stained glass representations of two swans and a loaf of sugar. This curious little space has a mighty Jacobean-style fire surround in brown faïence (pity about the out-of-keeping modern copper hood). Either side of this are six highly unusual seats that make the place feel like the drinkers’ version of a chapter house in an abbey. Each is separately articulated and has fixed round, upholstered cushions for customers’ posteriors. On the walls there are a number of historic photographs of the pub, including the very much plainer predecessor in 1890 (when it appears to have been selling Courage beers). History in the area: Haling Park is named after Haling Manor which was once owned by Henry VIII. In 1931 Whitgift Grammar School moved to the park from its former premises in the town centre. The school was founded in 1596 by John Whitgift, Archbishop of Canterbury.”

Unfortunately this pub closed in 2010 and was subsequently converted to a Tesco supermarket.

The Swan & Sugar Loaf on the Daytime Crawl of Southern Outer London in June 2005, and the Daytime Crawl of Thornton Heath and Croydon in October 2008.