London Pubs Group

Campaign for Real Ale

Campaign for Real Ale

George IV

30 Portugal Street
Aldwych
WC2A 2HF

Although this pub of 1899 (the original 1825 pub was rebuilt) is not a listed building and is opened up inside, its interior retains an ornate plaster ceiling with a dun-painted honeycomb framework, an egg-and-dart cornice, a frosted glass skylight on the right in a dun-painted framework, dun-painted classical fan motifs on light brown upper walls, a big brown granite Corinthian column with a big fancy capital painted dun, and a door lobby with a mosaic in the entrance. Note also the marble fire surround with floral ceramic tiles and a red marble mantlepiece. By the mid-19th century the pub was owned by Hoare & Co, then from 1933 Charrington, from 1967 Bass Charrington, Bass, M&B. Since 2003 the freehold has been owned by the London School of Economics and it was leased for a while by Massive. It is a prominent five-storey red-brick corner building with a precarious-looking stone bell tower atop the corner, dormer windows, stone window surrounds, a side view of George IV and an advert for Hoare Stout above the corner door, cream ground floor exterior, granite around the windows, original lantern, hanging baskets. There are fan lights over the doors (which have more fan motifs in the details) and different-height arched windows, all of which design is replicated in the mirrored side wall. A front-facing bar protrudes from the back wall with dark tongue-and-groove under the counter and curved corners, a fancy gantry with panelling and mirrors, and a large London School of Economics sign overhead that actually came from a railway engine of that name carried by what was latterly 86621 (a Class 86 locomotive) between 1985 and 2004.

The George IV features on the A Hoare-ing We Shall Go: Evening Crawl of Hoare & Co Pubs on 21 August 2019.

The WhatPub link is here: WhatPub/George IV